Be part of the excitement!

Rockefeller Center Tree Lighting Ceremony

The Rockefeller Center Christmas Tree is a world-wide symbol of the holidays in New York City. The Rockefeller Center Christmas Tree will be lit on the Wednesday following Thanksgiving, with live performances from 7:00 pm – 9:00 pm, at Rockefeller Plaza, between West 48th and West 51st Streets and Fifth and Sixth Avenues. Thousands crowded the sidewalks for the event and millions watched it live across the globe. The Tree will remain lit through the first week of January.

rockefeller center tree lighting

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Book Direct

Book directly through this website and receive:

  • $50 lunch or dinner credit at Aperibar or in-room dining, for 2-night stays
  • $75 lunch or dinner credit at AperiBar or in-room dining, for stays of 3 nights or more 

Broadway Concierge

Step into the spotlight with a personal consultation with Broadway aficionado Laura Heywood (@broadwaygirlnyc), a customized Broadway-themed gift, a delectable 3-course pre-theater dinner at AperiBar by Charlie Palmer, and a 20% discount on Roundabout Theatre Company tickets.

New Year's Eve in Times Square

There is no better way to celebrate New Year's Eve than at the Crossroads of the World, witnessing the iconic Times Square ball drop live and in person, while millions of people watch from across the globe!

Daily Breakfast Included

When you book our Breakfast Offer, enjoy LUMA's daily hot European-style continental breakfast, per person

Guests who book direct receive up to a $75 lunch or dinner credit for the acclaimed AperiBar during their stay

Prolong the Magic

Stay Longer and Save Up to 20%

 

Guests who book direct two or more nights, receive up to a $75 lunch or dinner credit for the acclaimed AperiBar during their stay

 

Prolong the Magic, With Breakfast!

Stay Longer and Save Up to 20%

Guests who book direct two or more nights, receive up to a $75 lunch or dinner credit for the acclaimed AperiBar during their stay

AAA member discounts

Book the AAA Members Rate and receive a discount off our Best Available Rates.

Guests who book direct two or more nights, receive up to a $75 lunch or dinner credit for the acclaimed AperiBar during their stay

Advanced Purchase Rate

Book now and the anticipation will be the hardest part!

Guests who book direct two or more nights, receive up to a $75 lunch or dinner credit for the acclaimed AperiBar during their stay

Fun Family Adventure

Treat your family to a Big Apple adventure! Sweet escape for the young and old!

 

Guests who book direct two or more nights, receive up to a $75 lunch or dinner credit for the acclaimed AperiBar during their stay

 

Valet Parking Package

Package includes daily valet parking for the duration of your stay at LUMA Hotel Times Square. 

Guests who book direct two or more nights, receive up to a $75 lunch or dinner credit for the acclaimed AperiBar during their stay

 

We love a parade!

Reserve your room just steps from the 2025 Macy’s Thanksgiving Day Parade route, and receive a special fall-themed amenity, a grab-and-go breakfast box for parade viewing, and a parade map and guide. Plus, guests who book 2+ nights directly through this website receive a lunch or dinner credit of up to $75 at AperiBar.

Grateful to be in NYC

Make LUMA Hotel Times Square your holiday home base with Thanksgiving dinner at AperiBar and a festive fall-themed welcome amenity. In addition, guests who book 2+ nights directly through this website receive a lunch or dinner credit of up to $75 at AperiBar.

Be part of the excitement!