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Macy's Thanksgiving Day Parade

The Annual Macy’s Thanksgiving Day Parade marks the start of the holiday season with the nation’s most beloved spectacle, featuring giant helium balloons, floats of wonder, pulse-pounding marching bands, rollicking performance groups, celebrity appearances, and the one-and-only Santa Claus. 

LUMA Hotel Times Square is located right off the parade route, within easy walking distance. Step out of your room and onto the parade route to view all of the excitement.

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Offers you may like

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Cyber Sale: Save 30%

For a limited time, save 30% off our Best Flexible Rate on stays from January 1 – October 31, 2025. Plus, receive a dinner credit of up to $75 to use at AperiBar during your stay, when you book 2+ nights.

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Book Direct

Book directly through this website and receive:

  • $50 lunch or dinner credit at Aperibar or in-room dining, for 2-night stays
  • $75 lunch or dinner credit at AperiBar or in-room dining, for stays of 3 nights or more 
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Thanksgiving in Times Square

This Thanksgiving, escape the ordinary and experience a truly unforgettable holiday at LUMA Hotel Times Square.

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Christmas in Times Square

Indulge in seasonal delights at AperiBar, from cozy cocktails to Christmas specials and a prix-fixe holiday menu, served alongside the tried-and-true favorites.

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New Year's Eve in Times Square

There is no better way to celebrate New Year's Eve than at the Crossroads of the World, witnessing the iconic Times Square ball drop live and in person, while millions of people watch from across the globe!

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Daily Breakfast Included

When you book our Breakfast Offer, enjoy LUMA's daily hot European-style continental breakfast, per person

Guests who book direct receive up to a $75 lunch or dinner credit for the acclaimed AperiBar during their stay

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Prolong the Magic

Stay Longer and Save Up to 20%

 

Guests who book direct two or more nights, receive up to a $75 lunch or dinner credit for the acclaimed AperiBar during their stay

 

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Prolong the Magic, With Breakfast!

Stay Longer and Save Up to 20%

Guests who book direct two or more nights, receive up to a $75 lunch or dinner credit for the acclaimed AperiBar during their stay

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AAA member discounts

Book the AAA Members Rate and receive a discount off our Best Available Rates.

Guests who book direct two or more nights, receive up to a $75 lunch or dinner credit for the acclaimed AperiBar during their stay

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Advanced Purchase Rate

Book now and the anticipation will be the hardest part!

Guests who book direct two or more nights, receive up to a $75 lunch or dinner credit for the acclaimed AperiBar during their stay

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Fun Family Adventure

Treat your family to a Big Apple adventure! Sweet escape for the young and old!

 

Guests who book direct two or more nights, receive up to a $75 lunch or dinner credit for the acclaimed AperiBar during their stay

 

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Valet Parking Package

Package includes daily valet parking for the duration of your stay at LUMA Hotel Times Square. 

Guests who book direct two or more nights, receive up to a $75 lunch or dinner credit for the acclaimed AperiBar during their stay

 

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We love a parade!

Reserve your room just steps from the iconic Macy’s Thanksgiving Day Parade route, and receive a special fall-themed amenity, a grab-and-go breakfast box for parade viewing, and a parade map and guide. Plus, guests who book 2+ nights directly through this website receive a lunch or dinner credit of up to $75 at AperiBar.

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Be part of the excitement!