Macy's Parade Balloon Inflation

Book directly through this website and receive:

• $50 lunch or dinner credit at Aperibar or in-room dining, for 2-night stays
• $75 lunch or dinner credit at AperiBar or in-room dining, for stays of 3 nights or more 

Indulge in seasonal delights at AperiBar, from cozy cocktails to Christmas specials and a prix-fixe holiday menu, served alongside the tried-and-true favorites.

There is no better way to celebrate New Year's Eve than at the Crossroads of the World, witnessing the iconic Times Square ball drop live and in person, while millions of people watch from across the globe!

When you book our Breakfast Offer, enjoy LUMA's daily hot European-style continental breakfast, per person

Guests who book direct receive up to a $75 lunch or dinner credit for the acclaimed AperiBar during their stay

Stay Longer and Save Up to 20%

Guests who book direct two or more nights, receive up to a $75 lunch or dinner credit for the acclaimed AperiBar during their stay

Stay Longer and Save Up to 20%

Guests who book direct two or more nights, receive up to a $75 lunch or dinner credit for the acclaimed AperiBar during their stay

Book the AAA Members Rate and receive a discount off our Best Available Rates.

Guests who book direct two or more nights, receive up to a $75 lunch or dinner credit for the acclaimed AperiBar during their stay

Book now and the anticipation will be the hardest part!

Guests who book direct two or more nights, receive up to a $75 lunch or dinner credit for the acclaimed AperiBar during their stay

Treat your family to a Big Apple adventure! Sweet escape for the young and old!

Guests who book direct two or more nights, receive up to a $75 lunch or dinner credit for the acclaimed AperiBar during their stay

Package includes daily valet parking for the duration of your stay at LUMA Hotel Times Square. 

Guests who book direct two or more nights, receive up to a $75 lunch or dinner credit for the acclaimed AperiBar during their stay

Reserve your room just steps from the 2025 Macy’s Thanksgiving Day Parade route, and receive a special fall-themed amenity, a grab-and-go breakfast box for parade viewing, and a parade map and guide. Plus, guests who book 2+ nights directly through this website receive a lunch or dinner credit of up to $75 at AperiBar.

Make LUMA Hotel Times Square your holiday home base with Thanksgiving dinner at AperiBar and a festive fall-themed welcome amenity. In addition, guests who book 2+ nights directly through this website receive a lunch or dinner credit of up to $75 at AperiBar.