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Easter Parade & Bonnet Festival

Each year on Easter, celebrants don festive finery and show off their very best bonnets along Fifth Avenue. Immortalized by Irving Berlin, the pageant is a New York City tradition that stretches back to the 1870s. Starting around 10am, the parade marches north on Fifth Avenue, from 49th Street to 57th Street. Festivities continue until around 4pm.

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Book Direct

Book directly through this website and receive:

  • $50 dinner credit at Aperibar or in-room dining, for 2-night stays
  • $75 dinner credit at AperiBar or in-room dining, for stays of 3 nights or more 
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Broadway Concierge

Step into the spotlight with a personal consultation with Broadway aficionado Laura Heywood (@broadwaygirlnyc), a customized Broadway-themed gift, a delectable 3-course pre-theater dinner at AperiBar by Charlie Palmer, and a 20% discount on Roundabout Theatre Company tickets.

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Daily Breakfast Included

When you book our Breakfast Offer, enjoy LUMA's daily hot European-style continental breakfast, per person

Guests who book direct receive up to a $75 dinner credit for the acclaimed AperiBar during their stay

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Advanced Purchase Rate

Book now and the anticipation will be the hardest part!

Guests who book direct two or more nights, receive up to a $75 dinner credit for the acclaimed AperiBar during their stay

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Valet Parking Package

Package includes daily valet parking for the duration of your stay at LUMA Hotel Times Square. 

Guests who book direct two or more nights, receive up to a $75 dinner credit for the acclaimed AperiBar during their stay

 

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AAA member discounts

Book the AAA Members Rate and receive a discount off our Best Available Rates.

Guests who book direct two or more nights, receive up to a $75 dinner credit for the acclaimed AperiBar during their stay

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Fun Family Adventure

Treat your family to a Big Apple adventure! Sweet escape for the young and old!

 

Guests who book direct two or more nights, receive up to a $75 dinner credit for the acclaimed AperiBar during their stay

 

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Prolong the Magic

Stay Longer and Save Up to 20%

 

Guests who book direct two or more nights, receive up to a $75 dinner credit for the acclaimed AperiBar during their stay

 

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Prolong the Magic, With Breakfast!

Stay Longer and Save Up to 20%

 

Guests who book direct two or more nights, receive up to a $75 dinner credit for the acclaimed AperiBar during their stay

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Thanksgiving in Times Square

This Thanksgiving, escape the ordinary and experience a truly unforgettable holiday at LUMA Hotel Times Square.

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Be part of the excitement!